$495 USD

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Kcc0ohhrqfezss6gjgdp larry hersberger

HOW TO LICENSE PHOTOGRAPHY & ART

Larry will take you from understanding manufacturers and the licensing industry, creating relevant art, having an impactful style and brand, to getting your art licensed and into stores—and much more. 

 

What you'll get:

Class 1. Introduction to Licensing Photography

  • WHAT IS LICENSING?

  • WELCOME TO THE GET RICH SLOW SCHEME

  • WHO LICENSES ART?

  • LICENSOR VS LICENSEE

  • THE DIFFERENCE BETWEEN SELLING ART AND LICENSING ART

  • FULL TIME OR PART TIME JOB

  • AGENT OR NO AGENT

  • EXPECTATIONS

  • LEARN BEFORE YOU CREATE

  • UNDERSTANDING BRANDING

  • BE READY TO START

  • RISK/REWARD OF BECOMING A LICENSED ARTIST

Class 2  Style and Brand for Licensing

  • CREATING YOUR STYLE AND THE 3 MONTH CHALLENGE

  • YOUR STYLE YOUR BRAND?

  • HOW TO ADAPT YOUR STYLE TO LICENSING

  • LICENSED ART VS FINE ART

  • DEVELOPING YOUR STYLE AND HOW TO BE ORIGINAL

  • THE POSITIVE AND NEGATIVE EFFECTS OF EGO

  • BE BOLD

  • LUCK IS WHEN PREPARATION MEETS WITH OPPORTUNITY

  • LAY OUT YOUR GAME PLAN

  • HOW TO CREATE ART THAT IS CURRENT AND RELEVANT

  • STYLE, BRAND & THEIR RELATIONSHIP TO LICENSEES

Class 3 Creating Art for Licensing

  • CREATING ART WITH PRODUCTS IN MIND

  • LEARN FROM YOUR FAILURES

  • KEEP YOUR ART FLEXIBLE

  • PUT A BIRD ON IT

  • BRIGHT, COLORFUL ART

  • THE PSYCHOLOGY OF COLOR ON RETAIL PRODUCTS

  • THE INNER CHILD EFFECT

  • LEARN ART LICENSING SEASONS, THEMES, CATEGORIES AND ITEMS.

  • CAPTURING CONTENT, DETAILS AND ASSETS

  • ART COLLECTIONS

  •  TOOLS TO CREATE

  • CREATE IN LAYERS

Class 4  Art Workflow and Presentation

  • ASSETS AND RELATED COPYRIGHT FOR LICENSING

  • WORKFLOW, CATEGORIES AND COLLECTIONS

  • NAMING AND NUMBERING YOUR WORK

  • HOW TO CATALOG YOUR ART AND CONTRACTS

  • DROPBOX, HARDWARE, STORAGE AND BACKUPS

  • CREATE AND SAVE ART FOR LICENSING IN LAYERS

  • FORMATS AND HOW THEY INFLUENCE PRESENTATIONS

  • HOW TO CREATE A GREAT BRAND PRESENTATION DECK

  • IMPACT ART, MOCKUPS AND YOUR PRESENTATION

  • TOOLS TO SHOW YOUR ART AND LICENSING EXPOS

Class 5 Copyright, Contracts and Liability

  • LEGAL INDEMNIFICATION

  • CONTRACTS, RENEWALS AND DEAL MEMOS

  • COPYRIGHT LAW AND LIABILITY INSURANCE

  • ROYALTIES, FLAT RATE, ADVANCES AND DESIGN FEES.

  • MONITORING YOUR ROYALTY REPORTS

  • THE ROLE OF AGENT AND ARTIST IN LICENSING ART

Class 6 MARKETING AND SELLING LICENSABLE ART

  • THE ART REQUIREMENTS OF A MANUFACTURER

  • THE PSYCHOLOGY BEHIND LICENSABLE ART

  • SELF-PROMOTION MARKETING AND SELLING COMMITMENT

  • MARKET TO ASSIST YOUR AGENT

  • PRESENTING AT A WHOLESALE MANUFACTURERS EXPO

  • CLOSE THE SALE & KEEP YOUR EGO IN YOUR POCKET

  • LEAD WITH YOUR BEST ART AND COLLECTION

  • BUILD RELATIONSHIPS

  • DATABASE, FOLLOW UP AND PATIENCE

 

BONUS:

  • MONTHLY LIVE ZOOM MEETINGS

  • ACCESS TO PRIVATE FB GROUP

  • DOWNLADABLE MATERIALS

  • ACCESS TO LIVE BROADCASTS ARCHIVES